COMMUNICATION CAREER: YOUR COMPLETE GUIDE

 


The Communication career is a fairly versatile degree, it never goes out of style and adapts to different media and trends that emerge over the years.

The knowledge that the degree in Communication Sciences gives you will provide you with the necessary tools to work in any of the opportunities you choose, which, in this sector, are not few.

If you have already thought about the possibility of becoming a communication professional, this article was written especially for you!

What is the Communication career about?

The Communication career will allow you to know the best ways to transmit a message whether it is informative, recreational, advertising or of another nature. It is not limited to oral communication, but also encompasses other forms of communication, including written and audiovisual media.

This degree prepares you so that you can plan, direct and participate in the processes that social communication involves; and involves areas such as Journalism, Public Relations, Corporate Communication, Marketing, among others.

The duration of the degree is approximately 9 semesters, always depending on the institution you choose to study.

What is learned in Communication Sciences?

The disciplines that you will study in this career will give you the necessary tools to develop efficiently in your profession.

Next, we will show you some of those subjects divided by areas.

Oral communication

With regard to oral communication, this career gives you the foundations to perform fluently in any medium.

You will study topics such as:

  • Fundamentals of Communication
  • Communication Theories
  • Locution
  • Oratory
  • Interview Theory and Technique
  • Radio Journalism

All of them will allow you to develop the fundamental skills to perform any function that requires good verbal communication, not only in the sector that we will see below, but in any company that requires it.

Media

With the resources that the university gives you, you will be able to develop yourself in the different media that exist: radio, television, the press or digital media.

Some of the subjects that will help you perform in this sector are:

  • Media History
  • Digital Creativity Laboratory
  • Adaptation of Texts for Radio and Television
  • Journalistic and Advertising Genres
  • Oral and written communication
  • Mass Media
  • Video production
  • Scriptwriting
  • Television Production
  • Editing and Production Technology
  • Editorial design
  • Production Techniques of Printed Media and among others.

Advertising and Marketing

The basis of the best advertising campaigns is communication, which is why this career also provides you with the essential knowledge to act in the Marketing sector.

In the Communication career you will study the following disciplines associated with this field:

  • Marketing Fundamentals
  • Graphic expression
  • Advertising
  • Development of Advertising Campaigns
  • Commercial and Advertising Management of Communication
  • Advertising Methods and more.

Journalism

Another area that this career prepares you for is Journalism. You will learn both research and development and production techniques. Look at the subjects that will enable you in this area:

  • Journalistic Photography
  • Investigation methodology
  • Journalistic Investigation Methods and Techniques
  • Journalistic Documentation
  • Public Opinion and Social Communication
  • Journalistic
  • Television journalism
  • Theory of Journalism and more.

Management

The university also prepares you to exercise management and leadership positions, for that reason you will have the following disciplines:

  • Staff Administration
  • Management Skills Development
  • Business leadership
  • Professional projection
  • Prospective and Professional Innovation
  • Knowledge Management, among others.

Technology

Communication Sciences is a career that must follow market trends, therefore, its students have to be updated with the latest news and innovations in the sector.

For this reason, you will have subjects such as Laboratory of Digital Creativity and Applied Informatics. In addition, within the disciplines that we mentioned above, you will be able to know the techniques currently used for the efficient development of the communicative function.

In short, the Communication career is very complete, as you have seen. However, what you will learn is not limited to what we have just shown you. You will take other disciplines that will complement your training, such as Semiotics, Sociology, Statistics, Psychology and Human and Citizen Training.

What is the entry profile for Communication Sciences?

The students who usually enter this career are outgoing, creative, curious and eloquent. Obviously, those skills are honed or developed throughout the career.

However, it is important that students are drawn to inquiry and seek to develop critical thinking.

Of course, the skills of oral, written, audiovisual or graphic expression will be a differential advantage among students who already possess them. However, during the race the essential techniques are learned to optimize these capacities.

Being a career belonging to the branch of social sciences, the degree in Communication Sciences looks for candidates who like both social processes and culture.

Another requirement is that those who choose this career have the ability to express opinions and, above all, to substantiate them. Even more those who want to focus on the journalistic area.

What is the labor field of the Communication career?

As you may have noticed, this career prepares students in various aspects of communication. Therefore, his field of work is quite broad.

Producers

During the race you will develop the necessary strategies to transmit messages, whether for television, film or radio.

The radio, television and video production companies that exist in the market are looking for versatile and qualified professionals for the production, editing and post-production of their audiovisual content.

Therefore, it is a place where the communication professional can perform in various positions.

Advertising or marketing agencies

Advertising and / or marketing agencies are also looking for competent professionals in the area of ​​communication. And the success of your campaigns is based on the effectiveness of the message.

A graduate of the Communication career has the ability to work in any of these agencies, regardless of whether it is dedicated to traditional advertising or digital marketing .

In digital marketing , the communicator has a great field to develop because, for content marketing , he is the ideal professional.

Today, most brands, large or small, have blogs through which they communicate with their audiences. This is a job in which there are increasing opportunities.

Media

Most of the population thinks that communication scientists can only work in this area. Of course, here you will find a fairly wide field in which you can perform various functions; but it should be clear that the race does not limit you to this area.

Upon graduating from the Communication Sciences degree, you can work in television, radio, press or even digital media. Nowadays, the latter are more and more developed and have a greater presence among the public, so you will find many opportunities.

Public relations

Communicologists are experts in communication, for that reason they are excellent public relations.

The largest organizations in the market have a great team to take care of this area. Public relations officers are in charge of communication campaigns, both external and internal.

When a problem arises in which a company must present its opinion or give its version to the population, the public relations officer will be in charge of this work. In this way, it is guaranteed that no problems of interpretation will arise and that the message will be conveyed clearly and objectively.

Government institutions

Government institutions also need professionals who are in charge of the strategic communication of organizations.

For this reason, the communicator is the best person to generate press releases and define how the messages will be transmitted to the population.

Schools

A communication specialist can also dedicate himself to teaching. In education there is a great field for these professionals, since in addition to learning to correctly transmit the messages, they can help in the training of future professionals in the sector.

One of the great advantages of teaching is that it does not require exclusivity. This is an activity that can be reconciled with other existing ones. The most usual thing is that teachers carry out research work in parallel. However, it is not the only option.

A teacher can also provide private services, or they can reconcile a regular job with teaching: it all depends on the schedule chosen to teach the classes.

Own company

Due to the great variety of opportunities existing in the area of ​​communication, entrepreneurship is something that is quite present in graduates of this career.

By acquiring a little professional experience, you will understand in practice how the sector works and you will be able to choose the area in which you want to open your own business.

The knowledge acquired in the university provides you with the necessary tools to be able to lead a team and unleash your own entrepreneurship.

Some of the sectors we mentioned above may require quite high investments; however, there is the possibility of opening a communication consulting company, for example.

With it you can offer the advisory service to small companies that do not yet have a team to carry out this work.

Production companies are also an excellent option to undertake. You can create an audiovisual production company or, if you prefer, a photography company. As you have seen before, you will have the knowledge you need to do it.

Digital communication is constantly growing and is a big trend in the market. Therefore, it is another of the alternatives that the career offers you to undertake.

These are just a few examples, but the possibilities are many more. So, if your thing is entrepreneurship, you already know that with this career you will not be short of options.

What graduate programs can I study if I graduate from the Communication career?

For the same reason that the field of this career is quite wide, the masters and specializations are also. You can specialize in any of the segments that you have seen in the career, such as Journalism, Public Relations, Marketing, Administration, among other areas.

Next, we want to show you in more detail some of the postgraduate options that you have with this career.

Master in Business Administration

If you are looking to run a business, your own or not, you can opt for a master's degree in Administration or Business Administration.

In it you will have the ideal complement so that you can apply your technical knowledge in the development of a business. Thus, you will learn to manage all sectors of entrepreneurship and work for its growth.

It should be noted that this is a postgraduate degree that will allow you to obtain leadership positions, so if that is your intention, do not hesitate to do it.

Both the masters in Administration and in Business Administration last approximately 9 semesters.

Master in Marketing

If what interests you is the field of marketing and advertising, this will be the best option you will find to do your master's degree. Its objective is to train professionals with the ability to become high-level executives in the areas of advertising and communication.

Here you will acquire skills to innovate and develop your creativity in all segments.

The Master in Marketing has an approximate duration of 9 semesters.

The Communication career covers several fields and, if you doubt about the approach you want to give it, do not worry, that is something that you will decide as you progress in the career. In fact, this will allow you to better understand each of the areas and make a decision with confidence and security.

What I can tell you is that the Communication career has enormous possibilities and opens the doors to an incredible world of work.

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