Electronic commerce, in short, is the buying and selling process carried out through digital means.

Surely on more than one occasion you have already received offers on the Internet, or even, you may have already made more than one purchase.

Well, this practice is becoming more and more common due to the ease it provides.

That is why today we bring you this article in which you will understand what electronic commerce is and the benefits it offers, both for consumers and companies.

What is electronic commerce?

E-commerce is basically the process of buying and selling through any digital platform, that is, with an Internet connection.

The concept of electronic commerce or e-commerce , as it is also known, is quite broad, it includes buying tickets, contracting services, auctions, reservations, all through the Internet.

This type of commerce can be B2B or B2C. Business to Consumer (B2C) transactions are those that end consumers usually carry out, it is when an ordinary person acquires something from a company.

On the other hand, Business to Business ( B2B) transactions are those that companies carry out with other companies.

When e-commerce emerged, many consumers were suspicious of making purchases through this medium. The lack of trust was due to various factors, from receiving something different from what was requested, to entering the credit or debit card details to make the payment.

However, the security that e-commerce provides today has already passed the stage where the consumer had doubts.

More and more people try this form of consumption thanks to its advantages and every day that passes companies realize that this form of commerce can significantly increase their results.

E-commerce brings a number of opportunities to do business in the digital world. If you are interested in the subject, you should know that this is one of the areas that the Marketing career allows you to learn .

What are the benefits of e-commerce?

Electronic commerce has a number of advantages not only for the consumer, but also for companies, let's see what those benefits are below.

For the consumer

The advantages for the consumer are quite attractive, as we will see in the next few lines.

Easier to find a lower price

The Internet came to collaborate in many aspects, one of them is the speed and ease with which we obtain information.

Doing a quick search to discover the price of something we want to buy is a simple task that anyone can do.

To find the lowest price for something, we just have to go through the websites we trust and in a few minutes we discover which of them has the lowest value for what we want to buy.

Another option is to use a price comparison platform and even faster we will have the result of who sells what we are looking for cheaper.

In addition, today there are price alerts where if we make a subscription, we will receive notices informing us if a product or service has dropped in price.

Faster to make a purchase

Making a purchase on the Internet is something much faster. Without leaving home and with just a few clicks it is possible to make the most diverse purchases. From supermarket products, clothes, shoes, air tickets, car rentals, etc., everything you can imagine is possible to find in e-commerce.

It is not necessary to leave home to make a purchase

It can be from the computer, a tablet or a cell phone, to consume e-commerce you only need an Internet connection and a form of payment.

It can be consumed at any time

We no longer need to wait for stores to open to make a purchase, it is possible to purchase a product or service 24 hours a day, every day of the week, even on Sundays and holidays.

You can buy anywhere in the world

The options to buy are not limited to the country where you live, you can buy in stores anywhere in the world.

The biggest impediment to international consumption is the form of delivery; however, with each passing day alternatives are being created to facilitate global trade.

Easier to pay

Today electronic commerce allows a greater variety of payment methods than physical commerce.

In addition to being able to pay with a bank slip, credit and debit card, it is possible to make payments with electronic means such as PayPal, for example.

For the entrepreneur

With so many facilities that electronic commerce offers to the consumer, companies cannot stop being present in this medium.

Selling in an environment with so many possibilities is much easier than selling in a physically limited space, and much of the business world is realizing this.

Next, let's look at the other benefits that e-commerce can provide to businesses.

Global reach

With electronic commerce there are no limits of territories, the scope of a business can be global.

Continuous operation

Profits can occur 24 hours a day, e-commerce is available to consumers day and night, every day of the week.

Cost savings

The operating costs are much lower, large investments in physical spaces are not necessary, nor the hiring of a vast staff. Few people can run an e-commerce business without much difficulty.

Facilitates analysis

E-commerce is able to analyze from inventory to the frequency with which a person makes a purchase. The ease of obtaining data makes this system an excellent option for efficient management.

Marketing directed to the ideal audience

Thanks to the facilitated data collection it is possible to better know the ideal client. In this way, all marketing resources can be used to achieve it and bring much better results than with mass advertising.

Allows management from anywhere

To manage an e-commerce it is only necessary to have a computer and an Internet connection, it can be done from anywhere in the world.

E-commerce brings an untold source of opportunities for any business.

Working with an e-commerce platform makes it possible for a business to grow faster than any other physical business.

Now that you know what electronic commerce is, you should also know that the basis of its success is marketing, since it is this that will give it the visibility it needs to stand out in the market.

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